Industry
Industry
Notes on the independent music business in India — distribution, regional music, partnerships and what the industry looks like.
IndustryIndependent Music Business in India
How independent artists and labels in India are building a sustainable music business, and what the distribution infrastructure looks like.
IndustryRegional Music Distribution in India
How regional music moves across the country, and how independent artists can reach listeners in their own language.
IndustryIndia Music Distribution Partnerships
How independent labels and distributors partner to get releases into the Indian market, and what a partnership should be.
IndustryIndie Release Strategy
How independent artists and labels build a release strategy that fits a small catalog and a realistic budget.
IndustryMusic Industry News
News and analysis from the independent music business, with sources cited and no fabricated stories.
IndustryMusic Distribution vs Marketing: Why Distribution Comes First
The difference between delivery and attention, and why a release needs both to work.
IndustryHow to Release on Daily Playlists
How daily playlists work, and how a clean release and a consistent schedule are what get the playlist picked up.
IndustryIndependent Artists and Scores
How independent artists work with scores, session musicians, and the publishers who handle the composition.
IndustryMusic Release KPIs: What Actually Matters
The numbers that matter for a music release, and which ones are vanity metrics.