Indie Release Strategy

An indie release strategy is not about spending money. It is about building a pipeline that does not depend on luck.

The strategy starts with the catalog, and a date for the next release. The next release is planned against the calendar, the skills available, and the budget.

A release strategy is not a marketing plan. It is a release plan. It documents what is being released, when, and what the metadata, artwork and rights look like.

The most important part of a release strategy is the date. It determines when the work will be heard, and it determines the buffer available to prepare the release.